Luiz Carlos Burti The “Gallery of Exceptional Graphic Entrepreneurs” pays tribute to a great celebrity of the graphic arts industry of Brazil.

At 59, the businessman Luiz Carlos Burti is and will always be a pioneer in the graphic industry. At the early age of 18 he started to work in the graphic arts almost by chance: when he had to design the invitation cards for the graduation's ceremony of his Technical Administration group, at the Rio Branco school, he noticed for the first time that there were opportunities in the graphic sector, and so he ended up working as a salesman in the Graphic Jig, the same house that produced his invitation cards at that time. His long career started in this company, where he acquired a long professional experience. His daily experience in the printing environment allowed him to know all the aspects of this process, from production to sales – specially due to its performance for many years in this area, from the salesman position to sales manager, until he finally became a businessman.

Thus Burti had the chance to take part in the evolution of the graphic industry of Brazil . He went through really important moments in the sector's history, such as the switching from “arts” profile into the graphic “industry”, in which technology had an important role. He actively took part in milestones of the history of the industrial graphic park – he was present, for instance, when the Brazilian Graphic Technology Association (ABTG) became the Senai School-Escuela Senai “Theobaldo de Nigris”, to be able to enter ISO.

From 1974, the businessman started to feel the necessity of working with more autonomy, and decided to become a business administrator. This is how he acquired his first printer, an Aurélia 125 machine, thus starting activities of the Graphic Editorial Burti Ltd. The graphic appeared at a time in which the market produced opaque, flat photographs, which lacked any movement. However, that was about to change.

From this moment on, the story of this visionary man started to mix with his own company career. Therefore, thanks to their remarkable capacity to anticipate trends, the small graphic park – having only an Aurélia 125 – did not take long to incorporate other equipments that in the following decades would be continuously updated.

In 1980, imbued with this enterprising spirit, Luiz Carlos Burti started the creation of a photolithographs section, bringing the first Jumbo scanner to Brazil . With his open –to- market changes profile, Burti was also one of the first graphic entrepreneurs to understand and accept the “demise” of the photolithographs. He soon understood that the pre-printing era had arrived, something that is currently essential in the graphic processes.

With the world tendency to computerize the pre-printing area, he brought to the country the first high resolution system. Twenty years before, he had daringly brought equipment from the United States – las estaciones Scitex (Scitex stations) – and started experiences that took many months long. When he finally got brighter images, Burti graphics decided to launch a magazine to communicate the news to the market: Pirelli magazine was born. Together with the innovating Roberto Cipolla's graphic project, it was the country's first magazine to present the opaque black and supply varnish. It was the beginning of a revolution in the Brazilian graphic industry.

The busniessman attitude modified all the photolithographs production process, but the need to computerize all the operations did not end there. In that same year he made a pioneer investment, bringing the first desktop publishing system to San Pablo .

Burti was one of the first graphic entrepreneurs to extend the re-rationing with advertising agencies. This happened through a user's computerizing system with this segment: his principal customer up to date. The innovating solutions appeared in his graphic park, with the aim of improving the best attention to specific necessities of the advertising market creators. Thus, a production cycle was closed.

By the mid 90`, the state of the art ideas of the Graphic's president Burti brought another news: the graphic entrepreneur was the first to bring a Macintosh station to the country. In 1994, the company launched the first data transmission net from Brazil , the Transburti, with the implementation of the first broad bandwidth for files transmission to clients, a system that is capable of transmitting 10 megabits per second. In that same year, the graphic installed a 45 meters transmission tower on the Paulista Avenue .

In 1997, Burti created the first company dedicated to digital treatment, manipulation and finishing of images in the country: Vatican 's house. With the cutting edge machines and a highly specialized team work he formed the first finishing professionals in the market. In a short time, he became a referent; and he is currently known by his perfectionism and obsession with quality. In 2001, Luiz Carlos Burti launched a publication that expresses with total authority the search for the high quality image and printing. The magazine Casa do Vaticano is a sort of test field in which the company shows all the market news.

However, technological innovations currently continue. This happens due to the fact that Luiz Carlos Burti never ignores technological issues and the permanent investment on innovations. Burti graphics was the first one in Latin America and the third one in the world in acquiring a Speedmaster CD 6 color printer, with nitrogen dryer and UV (ultra violet rays) – a cutting edge machine for its time, since it allows for printing acetates, plastics, metal papers and even synthetic materials: something that was new at that time.

Nowadays, Burti graphics distributes approximately 100 advertisements every 15 minutes, for more than 500 vehicles, through Via!Burti system, one of the four on-line operation models that the company offers. With 580 officers, offices in São Paulo , Rio de Janeiro and the Federal District and a graphic park of 30.000 square meters, Burti Graphic deserves several international awards of graphic excellence, such as Benny Awards ( PIA), and has won 40 trophies of the “Fernando Pini” award.