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Drupa 2008 |
ppi Media, the Hamburg-based subsidiary of manroland, got off to a promising start at this year’s drupa. Its new publishing solutions, in particular the online ad space reservation system AdInvent, plus the enhanced printnet workflow with a range of new functions, prove to be real crowd pullers. The workflow specialist is a co-exhibitor at manroland’s stand and is presenting its range of products under the motto “radical changes in newspaper publishing”. Commenting on the immense interest in ppi’s products, Norbert Ohl, managing director of ppi Media, said: “We are extremely pleased to have hit the nerve of the times. Print, online, mobile – multi-channel publishing has long since become reality and represents a dramatic change in the newspaper industry. There is therefore a strong demand for cross-media production systems amongst publishers. It was evident from the feedback on our editorial workflow system felix during the IfraEXPO that we are on the right track. In Düsseldorf we are now focusing on online advertising.” ppi Media has developed an innovative solution for integrating the planning, reservation, production and publication of online ads in an existing ppi workflow. The first step has been successfully accomplished with AdInvent, its new reservation module for online ads.
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